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Howard Larson
  • Male
  • Palatine IL
  • United States
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Larson & Associates / Target Marketing & Telesales for New Account Acquisition

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Latest Activity

Howard Larson added 2 blog posts
on Monday
Howard Larson added a blog post
Direct mail has a cost that you need to be able to handle in this recession, and it is easy to put snail mail and park it as a bad way to market but I beg to differ. Experience shows that many B2B marketing campaigns actually have a better ROI (R...
November 18
Howard Larson added a blog post
November 13
Howard Larson added a blog post
Monday: Tuesday: Wednesday: Thursday: Weekly initial jobless claims, Friday: Trade Balance Larson Notes: As expected everything was good except employment. Did you really think we would not hit unemployment over 10%. But the good news was there. ...
November 9

Profile Information

Name of my business
Larson & Associates
Principle Activities
direct advertising & marketing
Value Proposition
We make good business great and great businesses ever better.

A direct advertising & marketing studio that knows, understands and puts into practice guerrilla marketing and advertising techniques for our clients to achieve consistent and desired growth.

Our speciality is New Account Acquisition. This is telesales and guerrilla marketing put together. It is not advertising, not marketing, not telemarketing, not a manufactures rep service, but a new way for you to gain new accounts and grow your business.
Website
http://www.larsonassociates.ws
What I would like to achieve thru this forum
Spread my personal thoughts on self-sufficiency, capitalatism in business, the promotion of laize-a-faire government and getting more clients for my companies
Looking for a new client in the Advertising Specialties field looking to expand deeper into Trade Shows. Upping our normal 2% bird dog fee to 3% for 1st years billing for this category.


2 New services: Virtual Sales Manager and Total Salesforce Outsourcing

1) Virtual Sales Manager: Don’t have a sales manager but have staff that needs to be trained and managed? Try out virtual sales manager service. Get all the pluses of a real sales manager at a fraction of the cost.

2) Total Salesforce Outsourcing. Want a sales staff, local or nationwide but don’t have the time or expertise to put it in place. Try this one. We will sit down with you, over the phone and go over YOUR numbers to see if it is a cost effective alternative option for your company.


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com

Howard Larson's Blog

Howard Larson

The Week Ahead November 23-27, 2009

Monday: Existing Home Sales,
Tuesday: Gross Domestic Product, Consumer Confidence
Wednesday: Personal Income and Consumption, Weekly initial jobless claims
Thursday: Thanksgiving Day
Friday: Black Friday, New Home Sales, Crude Inventories

Larson Notes: People are sitting back wondering if they are next to get the pink slip. There is not much room to maneuver in the marketing right now. Retail has been trying to stretch out Christmas by trying to get cus… Continue

Posted on November 23, 2009 at 3:30pm —

Howard Larson

The Week Ahead November 23-27, 2009

Monday: Existing Home Sales,
Tuesday: Gross Domestic Product, Consumer Confidence
Wednesday: Personal Income and Consumption, Weekly initial jobless claims
Thursday: Thanksgiving Day
Friday: Black Friday, New Home Sales, Crude Inventories

Larson Notes: People are sitting back wondering if they are next to get the pink slip. There is not much room to maneuver in the marketing right now. Retail has been trying to stretch out Christmas by trying to get cus… Continue

Posted on November 23, 2009 at 3:30pm —

Howard Larson

Direct Mail Works When The Target Is Gone

Direct mail has a cost that you need to be able to handle in this recession, and it is easy to put snail mail and park it as a bad way to market but I beg to differ.

Experience shows that many B2B marketing campaigns actually have a better ROI (Return On Investment) than an email campaign when done as a standalone unit. E-Mail is less expensive so why? Consider this first direct mail lists are more plentiful and generally cleaner that an e-mail list you might get.

Second, most of us are still… Continue

Posted on November 18, 2009 at 5:30pm —

Howard Larson

The Week Ahead November 9-13, 2009

Monday:
Tuesday:
Wednesday:
Thursday: Weekly initial jobless claims,
Friday: Trade Balance

Larson Notes: As expected everything was good except employment. Did you really think we would not hit unemployment over 10%. But the good news was there. Interest rates remain low. With inventory levels low production levels were raised. And productivity are higher, Government extended the home buyers tax rebate, but the heath care squeaked though the house even with a large group of… Continue

Posted on November 9, 2009 at 3:30pm —

Howard Larson

The Week Ahead October 26-30, 2009

Monday: September Construction Spending, Pending Home Sales,
Tuesday: Factory Orders, Auto & Truck Sales
Wednesday: Federal Reserve Meeting
Thursday: Weekly initial jobless claims, 3rd Quarter Productivity
Friday: Consumer Credit, Wholesale Inventories

Larson Notes: The government stimulus in cars grew the economy lst month together with home sales by 3.5%. That is mainly due to cash for clunkers and the $8000 home… Continue

Posted on November 3, 2009 at 3:49am —

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At 5:05pm on October 21, 2008, Steve Reeves said…
Hi Howard

thanks very much for joining. We're a little quiet at the moment but expect the membership and discussions to build quite quickly now. Most of the people who've joined so far are new to this type of forum and need some encouragement to get involved.

Coincidentally I've just started a group for people interested in social media marketing. I hope you'll join the group and contribute as one of our panel of experts. I'm just about to send out some invitations to others who're building experience in this new discipline.

Steve
 
 

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