We recognise that both functions are absolutely necessary. Our experience to date, reinforced by the results of our recent research activity, suggests that there is confusion in the minds of many. Our view, along with many other commentators, is t...

Direct mail has a cost that you need to be able to handle in this recession, and it is easy to put snail mail and park it as a bad way to market but I beg to differ. Experience shows that many B2B marketing campaigns actually have a better ROI (R...

Our recent meetings with CEO's, Senior Directors, Divisional Directors, and Procurement Teams in the Public Sector have highlighted the enormous challenges that front line services face - and will have to face for probably the next ten years - in ...